Publishing & Authors: Promoting Books

book promotions banner

When I’m not blogging here at Novel Novice, did you know for my day job, I sell printing and promotional products?

This blog post is from my company website (I work with my dad!) about some of the promotional projects we’ve done for authors and publishers. I think they’re super fun, and a good reminder to all you authors & publishers out there that you’ve got a great resource right here for your bookmarks, swag, and other goodies!

Jag Forms

We’ve talked about popular promotional items for authors and publishers to use promoting books in the past, but with Book Expo America, ALA, and other publishing industry events coming up soon, we figured it was time to dive in again to this topic.

Plus, Sara (Jag’s Director of Sales and Marketing) loves talking about books. She runs a book blog, after all.

Let’s start with a few examples of our favorite goodies we’ve created for authors and publishers recently. Then next week, we’ll spotlight some of our favorite product ideas that we think would be AWESOME to use promoting books.

Walden Media, Houghton Mifflin Harcourt, The Weinstein Company & Listening Library teamed up in early 2014 to start promoting this summer’s movie adaptation of The Giver by Lois Lowry. They wanted a tote bag they could hand out to attendees at various library & education-related events (like ALA Midwinter…

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